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Topics covered on this tutorial include:
Course Intro
How Search Engines Work
Checking the Current Status of Your Sites
Choosing Target Keywords
  • Keyword Research
  • More Keyword Research
  • Keyword Phrases Vs Single Words
  • Analyzing the Competition for Keywords
  • Identifying Your Money Keywords
  • Make Keywords Specific and Descriptive
  • Keyword Tools: Wordtracker
  • Other Keyword Tools
How Domain Names Effect SE Placement
  • How Domain Names Affect SE Placement
  • Choosing Effective Names
  • Registering Domain Names
  • Using Multiple Domain Names
  • Setting Up Multiple Domain Names
Designing Web Pages That Search Engines Like
  • Creating Crawler-friendly Sites
  • Placing Keywords: Page Titles
  • Placing Keywords: Meta Descriptons
  • Placing Keywords: Meta Keywords
  • Placing Keywords: Headings
  • Placing Keywords: Body Text
  • Benefits of Using CSS
  • Working with Images
  • Additional Page Construction Tips
  • Robot.txt Files
  • Outgoing Links
  • Common Page Content Mistakes
  • Fixing Invisible Navigation Systems
Link Building
  • Why Links are Importnt
  • Link Basics
  • Building Natural Link Structures
  • Reciprocal Links
  • Using Google PageRank
  • Tips for Identifying Other Links
  • Tips on Writing Link Requests
  • Getting Links from Directories
  • Links that Can Work Against You
  • Strategies for Improving Your Links
Advanced Link Building Techniques
  • Provide Valuable Content
  • Syndicating Your Content
  • Article Directories
  • Blogs
  • Content Subscriptions Using RSS Feeds
Paying for Traffic
  • Why Pay for Traffic?
  • Pay-Per-Click (PPC) Programs
  • A Survey ofPPC Programs
  • Google AdWords and AddSense
  • Improving AdWords Rankings
  • Yahoo Search Marketing
  • Planning Your Yahoo Ad Campaign
  • Planning Your Bid Strategies
  • Determining Your Max Bids
  • Yahoo Search Marketing Reports
  • Tracking Your Ads
  • Importance of Internet Advertising
Google
  • Google Specs and Overview
  • Google Site Organization
  • Google Page Construction Tips
  • Google Link Strategies
  • Avoiding The Google Sandbox Effect
Yahoo
  • Yahoo Specs and Overview
  • Yahoo Site Organization
  • Yahoo Page Construction Tips
MSN Search
  • MSN Search Specs and Overview
  • MSN Search Site Organization
  • MSN Search Optimization Techniques
  • MSN Search Linking Strategies
  • Optimization Tips from MSN
Ask Jeeves
  • Ask Jeeves Specs and Overview
  • Technical and Editorial Requirements
  • Additional Requirements and Design Tips
Web Directories
  • Directories Vs Search Engines
  • The Yahoo Directory
  • Submitting Sites to the Yahoo Directory
  • The Open Directory Project (ODP)
  • Submitting a Site to the ODP
  • Tips for Getting Listed in ODP
Getting Hi-Tech PagesIndexed
  • Frame Pages
  • Flash
  • Optimizing Flash Content for Google
  • Avoiding Problematic Flash Content
  • Dynamically Generated Pages
Search Engine Optimization Tools
  • Information Sources
  • SEO Web Sites
  • Wordtracker
  • SE Rank Monitors
  • Keyword Density Analyzers
  • Link Optimizers-Optilink
Final Thoughts
  • Course Wrap-up
  • Disclaimer
Credits
  • About Your Author

Search Engine Optimization 2006 Video

Title Search Engine Optimization 2006 Training Course
Author James Gonzalez
Other Training Videos by this author
Duration 7 hours
Number of Movies 111
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