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Topics covered on this tutorial video include:

Course Intro

Introduction To Search Engines

The Search Engines Landscape Demo
Crawler Based Search Engines Demo
Human Powered & Pay Per Click Systems Demo
Hybrid Search Sites Demo
How Crawler Based Search Engines Work Demo
How Search Engines Rank Web Pages Pt.1 Demo
How Search Engines Rank Web Pages Pt.2 Demo
The Most Popular Search Sites Demo
Survey of the Most Popular Search Sites Demo
Overture/Google Adwords & Others Demo
Search Systems You NEED to Work With Demo

Checking Your Sites Current Status

How Domain Names Effect Placement

Overview
Choosing Effective Names
Registering Domain Names
Using Multiple Domain Names
Set Up & Link Multiple Domain Names

Choosing Target Keywords

Keyword Research
Keyword Phrases vs. Single Words
Analyzing the Competition for Keywords
Refining Your Keywords
Wordtracker
Other Tools to Aid in Keyword Work
Keyword Placement

Designing Search Engine Friendly Pages

Titles
Meta Description Tags
Meta Keyword Tags
Page Content: Headings
Page Graphics & ALT Tags
Text Content
Strategies Designing Your Page Content
Links
Site Map Pages
Common Page Content Mistakes
Invisible Navigation Systems

Optimization Tricks

Keyword Spamming
Invisible Text
Images
Redirect Pages
Comments/Bait & Switch
Cloaking
Information Pages
Hidden Links

Specific Strategies

Google
Google Page Construction Tips
Yahoo
Yahoo/Overture Site Match Xchange
Overture
Overture Listing Choices
AskJeeves/Teoma
Open Directory Project (ODP)
Tips for getting listed in the ODP
MSN
Looksmart
LookSmart Optimization Tips

Getting Hi Tech Pages Indexed

Frame pages
Flash Pt.1
Flash Pt.2
Dynamically Generated Pages

Search Engine Optimization Tools

Optimization Resources: Search Sites
Optimization Resources: Web Sites
Wordtracker
Tools for Checking Site Rankings
Keyword Density Analyzers
Link Optimizers Optilink

Disclaimer

Disclaimer

Credits

About This Author

Search Engine Optimization Video Tutorial

Title Search Engine Optimization Training Tutorial

Author James Gonzalez
Other Training Videos by this author

Duration 7 hours

Number of Videos 88

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